New Stats in Giving May Surprise You

Fundraising nerds, the stats are in. Americans still give about 3 percent of their income to charities and have for decades, according to a new report by the Chronicle of Philanthropy.  But that figure doesn’t tell the really interesting story – one that I believe tells of a sense of community where most of us live – at the lower and middle parts of the income spectrum.

While it seems unfortunate that Americans earning more than $200,000 reduced their giving by 4.6 percent between 2006 and 2012 –  the figures just released – it is also heartening that lower income and middle income Americans increased their percentage of giving. Those making under $100,000 upped their contributions by $4.5 percent. The down side to this, of course, is the money they spend on charity may come out of essential needs. Yet I have to believe there is a pay back in the connection and the pride that they can contribute to their neighbors’ well-being.

What about the Why?

I wish I knew why these stats are as they are. What I do know is that the Northfield Area tracks pretty closely with the national data. Between 2006 and 2012 giving did go down a bit here per capita. We give close to the average – 3.13 percent.  We used to give 3.21 percent in 2006.

Less is more

Here’s a staggering figure – those who make under $25,000 give more than twice the average percentage – 7.79 percent – to charities. These figures are based on tax returns. I’m guessing the amount could be higher since many people don’t itemize at the lower to middle end of the income spectrum. Could a tax accountant weigh in please?

Northfield trends

The 55057 (Northfield) area code’s biggest giving total comes from those earning $100,000 to $200,000 – giving Northfield more than $5 million of the more than $16 million given in 2012. They give 3.05 percent of their income, as do those making $200,000 and up.

What I have observed at the Northfield Area United Way in 2014, though our campaign is not over, is exactly what is reported nationally – lower to middle income residents are stretching to give. Those at higher incomes are giving less to the United Way. Anecdotally, I hear major capital campaigns could be affecting annual giving for foundational services. Others remain committed to the United Way mission.

Why do you think it’s happening?

I would love to hear your comments on the reason behind these giving trends.



Posted in Community

The 100% Local Music Festival for United Way

Like doing good? Like local music? Have we got a party for you.

100 Percent Local Music Festival - poster

The 100% Local is a weekend of great music by local bands to raise money for Northfield Area United Way. It takes place Friday, October 4 and Saturday, October 5 at the Contented Cow, with support from Just Foods Co-op and Southern MN Scene.  Music starts at 5:00pm, and goes into the night with a rollicking line up of superb musicians. Continue reading

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Bowling for Books Raises over $1,000

Bowling for Books

Hurray for bowling! Our YPRO friends raised over $1,000 to benefit Imagination Library. Thank you to all the happy bowlers who joined us! Special props to the crowd from Just Food Coop: You kept those lane bumpers rockin’ . . . .

All the money raised helps bring free books to kids in the Northfield area ages 0 – 5 . . . a new book in the mail every month. Cool!


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Dokmo Delivers to Northfield Area United Way

Clancy Dokmo delivered a check for $4,100 to Northfield Area United Way — money raised by the hardy folks who took a test drive on that blustery Saturday morning. (Check out the slideshow below.)

While you’re here, make a donation! Your support helps 28 local non-profits, and every dollar of your gift goes to directly to programming.

All donations support local non-profits.

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Dokmo Revs Up NAUW Campaign

Dokmo Ford raised over $4,000 for Northfield Area United Way last weekend! Not bad for a blustery Saturday on Bridge Square. The heated seats on that Ford Expedition were mighty fine.

Thanks to everyone who took a test drive.  Your support keeps Northfield strong!

We’re on our way to raising $450,000 for local non-profits. With everyone’s help, we can do it.

NAUW is 100% LOCAL: All donations stay in the Northfield area to fund local programs.

NAUW puts 100% to WORK: Every dollar of your donation goes directly to programming.

Donate today!

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